Prudential Life Insurance Company of Taiwan Inc.

Prudential Life Insurance Company of Taiwan Inc.


Prudential Life Insurance Company of Taiwan Inc.


Tel: 2767-8866

Fax: 2767-9299

10F, 161 NanJing E. Rd., Sec. 5, Songshan District, Taipei City, Taiwan, 10570

Insurance Services


Company Description:

Established in 1990, Prudential Life Insurance Company of Taiwan Inc. (POT) is an affiliated company of Prudential Financial, Inc. (NYSE: PRU), a financial services leader with over $1 trillion of assets under management as of September 30th , 2019. With years of dedicated operations, POT has unique insight into the Taiwanese market.

With the firm belief in family protection and taking care of people, POT aims to become the most admired insurance company in Taiwan. The company demonstrates its commitment to be “Different and Better” by focusing on “Needs Based Selling” practice in Life Planner, Bancassurance and alternative channels, for both Protection and Retirement products.

To respond to Taiwanese people’s needs in detail, in 2019 POT introduced its financial wellness programs from the United States tailor-made for Taiwan-based companies and organizations ― in a bid to proactively help Taiwanese families improve their financial lives.

By adhering to 3 Qualities — Quality People, Quality Products, and Quality Service — POT helps Taiwanese people achieve financial security and peace of mind. The commitment to quality has won POT significant recognition, including being named as “Model Company” by the Financial Supervisory Commission (FSC) in 2008 2009, 2010, 2012, 2018 and 2019 — the only insurance company being recognized 7 times, and rated twAAA by Taiwan Ratings in 2019 — the only privately-owned life insurance company operating in Taiwan to hold this rating. POT is also shortlisted by FSC for its dedication to promoting protection products for the 17th time as of 2019 and awarded the Best Product Innovation Award in the 20th Faith, Hope and Love Award by Risk Management, Insurance & Finance Foundation in 2018.

Meanwhile, POT takes pride in being a good corporate citizen. The Prudential Spirit of Community (SOC) Award has been one of the best-known youth volunteer programs in Taiwan since 2000 and nearly 70,000 teenagers have been recognized by SOC. POT also demonstrates its social responsibility by holding International Volunteer Day — a day when employees, customers and their families participate in community service projects of their choice. POT also partners with Social Enterprise Insights, the iLab Try–it and Do–it programs to encourage ideas and innovation among social ventures. Furthermore, SEI has joined hands with POT to promote thought leadership on financial wellness for the shared goal of building financial safety nets for Taiwan. POT commits to the communities in which we work and do business.

Members from Prudential Life Insurance Company of Taiwan Inc.

AmCham Taipei

Minsheng East Rd., Section 3, #129, 7F, Suite 706 Taipei 10596, Taiwan