General Mills Taiwan
One of the world’s leading food companies, General Mills, headquartered in Minneapolis, Minnesota, operates in hundred countries and markets. There are 100+ consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Fiscal 2017 global net sales were USD$15+ billion.
In Taiwan, General Mills markets Haagen-Dazs super-premium ice cream, Green Giant corn, and Nature Valley. Its head office is located in New Taipei City, with two branch offices in Taichung and Kaohsiung, as well as 38 Haagen-Dazs shops. General Mills Taiwan also operates one plant in New Taipei City: a cake creation center that supplies Haagen-Dazs cakes, mooncakes and other products for the Haagen-Dazs shops.
In addition to its successful business operations all over the world, General Mills is also diligently devoted to corporate social responsibility. The General Mills Foundation, based in Minneapolis, was created in 1954 to focus the company’s philanthropic resources on community needs. Its grants and other philanthropic programs contribute to the company’s leadership in corporate philanthropy. In fiscal 2017, General Mills provided USD$150+ million in total giving.
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