Citibank Taiwan Ltd.
Citi is proud to have had a strong presence in Taiwan since the opening of our first representative office in 1964 and the first branch in Taipei in 1965. Citi has been the leader in both corporate & investment banking and consumer banking. To expand our footprint in Taiwan, Citi acquired Bank of Overseas Chinese with the newly formed Citibank Taiwan Ltd (CTL) in 2007.
Citi's market-leading products and services have received high praises. Citi's Institutional Clients Group provides top-tier local corporations, multinational companies, emerging local corporations, local financial institutions, and qualified foreign institutional investors with a full range of value-added local and cross-border products and services. Core business operations include treasury, underwriting, corporate lending, structured finance, transaction services, e-solution, global equity, equity-linked capabilities, and financial advisory expertise in M&A. In order to support the government's key policies, Citi led the market in launching the “onshore global custody services” to help life insurers transfer their overseas assets back to Taiwan. Meanwhile, Citi uses its global network to help Taiwanese companies expand overseas markets. Citi also actively develops digital innovation technologies and provides digital platforms to help corporate clients do global transactions anytime and anywhere, so as to improve their working capital.
Citi's Global Consumer Banking leads the market by pioneering Wealth Management banking service, providing wealth advisory service, local and multi-currency deposits to premium accounts, OBU products and services and a variety of mutual funds, bonds, HK and U.S. stocks. By providing customers with value-added services, Citi's Cards business enjoys high customer satisfaction and strong brand recognition in the market.
Citi aims to become the world's digital bank. In addition to introducing smart banking branches in 2010 and launching advanced mobile banking services in 2011 that include location-based offers and premium search, Citi possesses the innovative culture that positions it to lead the digital trend and deliver more effective, dynamic, and convenient approaches to better serve clients. Citi was also the first bank in Taiwan to introduce voice biometric authentication technology into its call center, and led the market to launch the Credit Card Application Straight-Through Process using MOICA - the government-issued MOICA (Ministry of Interior Certificate Authority) chip certification card. Citi actively adopts the Open Banking strategy to open up APIs (application programming interfaces) in collaboration with an e-commerce giant to optimize customer experience during the credit card application process.
As an established leader in the global financial services industry, Citi believes strongly in its responsibility to both Taiwan and the global community. Citi's four core values – Connection, Inspiration, Trust, and Innovation – are implemented in corporate social responsibility. Citi has long been promoting the Citi-United Way Fundraising Campaign to help small and medium-sized social welfare groups to carry out a wide variety of support programs. Citi also actively cooperates with non-profit organizations to inspire talents and help teenagers explore their potential and develop professional skills to become future leaders. While pursuing innovation and excellence, Citi supports the government's green energy, environmental protection, and social assistance policies through technological and digital methods, leading the financial sector to participate in a wide range of volunteer events to promote social progress. All these initiatives demonstrate Citi's long-term commitment to the community in which it lives and runs its businesses.
With solid operating performances, Citi Taiwan has been recognized by various awards at home and abroad, including “Best Foreign Bank” from FinanceAsia for 22 consecutive years, "Best Bank" from The Asset Triple A for 16 consecutive years, and the “Trusted Brand: Credit Card Issuing Bank - Gold Award” from Reader's Digest for 11 consecutive years.
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